Evidence and insights from the Canada.ca team.
In the winter of 2019, the Digital Transformation Office (DTO) worked with teams from Global Affairs Canada (GAC) and the Canada Revenue Agency (CRA) on two separate optimization projects: Travel advice and advisories and Contact the CRA. Both involved top tasks that millions of Canadians seek to complete on Canada.ca each year. During these projects we identified four tips to help improve content design on Canada.ca and increase user success.
Canada.ca hadn’t had a significant update to its design in over five years. In 2019, the Digital Transformation Office led an exercise to modernize and simplify the trusted digital brand, based on evidence and testing with over 4000 people.
The Canada Revenue Agency (CRA) and the Treasury Board of Canada Secretariat (TBS) collaborated to simplify tasks for small businesses on Canada.ca. These tasks were chosen based on call volume data that let us to identify some of the most common reasons that people call to get help.
Of the top 100 tasks on Canada.ca, getting recalls and safety alerts is #8. It gets nearly 7 million annual visits, 71% of which are via mobile. For food-related alerts, that jumps to a whopping 84%.
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